Digital Marketers Should Keep An Eye On YouTube

Although YouTube may not have the same reach as social media platforms such as Facebook, YouTube users search for their own content and actually spend more time viewing content compared to Facebook. YouTube is the second largest search engine, and it also acts as a social media site. YouTube allows users to search for content that they want to engage with. When users engage with content they enjoy, they stay on the page longer. This aspect of YouTube allows marketers to development more in-depth content, while also being able to use SEO strategies. The amount of views on YouTube is pretty outstanding at 40 billion, and this provides a wide audience for targeting content.

YouTube is a very versatile digital platform for marketers. Marketers have the opportunity to develop video advertisements for digital and save costs on developing a cable ad. Today, very few people actually watch ads on cable, with on demand services that allow consumers to skip the ads and more and more people using another technology while watching cable television, such as a laptop or cell phone. Cable television is quickly becoming second to online streaming services, especially for those brands that have a younger target audience. YouTube allows for the same full-length commercials as on cable television and the ability to have entertaining, engaging video content for consumers. The best part about YouTube content is it is automatically in an online format that is fit for both desktop and mobile, which may have a higher conversion rate, whereas cable ads may not.

YouTube provides the perfect cross between social media, search, and video advertising content. Because YouTube acts as both a social media platform and a search engine, content is easily linked and shared between various social media platforms and websites. You can share videos directly from YouTube to other social media platforms, as well as provide YouTube links for users to click on to go directly to a video from another site. The ability to share YouTube video content is high and easy for users. This will allow content to be more widespread and travel more easily to other sites from YouTube. With the shifting to digital platforms, it is smart for digital marketers to include YouTube in their marketing plan. Rather than sticking to the traditional cable ads, marketers can develop video advertisements that can be seen on multiple screens and online sources.

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